Phân tích kinh doanh

1/ Analyzing biz situation

                    Assessing the current situation (where you are) by doing SWOT analysis

                    Business environment analysis: identify key business issues/root causes to make sure you consider the marketplace, the industry, competitors, and other influences.

                    Identifying specific goals (where you want to be)

                    Mapping a path to achieve the goal (the strategy: short term & long term)

                    Creating measurements to determine success factors (KPIs)

2) Doing market research

                    Identifying the trend, actual growth rate of this industry

                    Understanding competitors: total revenue so you can estimate roughly of the size of the overall marketplace.

                    Determining the brand image of each competitor

                    Identifying the products’ GasTech positioning in the market

                    Competitors’ major activities/operations/new products in the last 2-3 years

                    Identifying market segment

                    Forecasting sales volumes and market share

3/ Identifying the Product Positioning Statement:  to describe how you wish your company and your product to be perceived by your target audience

4/ Resources: back office and factory

5/ Budgeting: ???$$$ for marketing

6/ Risk analysis